Think about the sweetest building industry website you know of.

Hmm…

Can’t think of any? Don’t feel bad–it’s not surprising. For a long time nice-looking websites weren’t a priority for the building industry because they didn’t have to be. Construction was booming, and promoting business on a website simply wasn’t a priority. The jobs poured in regardless of an online presence.

But then construction came to a screeching halt. Companies couldn’t afford their employees, let alone a flashy website.

This is why innovation paid off for Ozinga. In 2007 Ozinga invested in a content-rich website full of information about Ozinga’s products, services, history, employees, project showcases and more. But they didn’t stop there.

Ozinga jumped even further ahead of the ready-mix concrete game by becoming the first in the Midwest to launch their own line of Green Building concrete products. A microsite, one of several promotional tools Ozinga used to launch the campaign, helped solidify their new brand by creating a memorable experience for web users.

Photos, videos, showcases, downloads and illustrations on the Ozinga Green Building microsite create an online environment begging to be explored. Architects, contractors, city planners and homeowners can get lost in the site…anyone can, really, since it’s easy to forget you’re learning about something as seemingly mundane as concrete.

Ozinga’s Green Building campaign has attracted steady interest from people all over the world, and their early efforts to establish themselves as a leader in green building ended up increasing the sustainability of the company itself.