Congratulations to Roseland Christian School on today’s release of the final video on their 125th anniversary microsite, We Are RCS.

Created both to celebrate Roseland’s rich history and to stir up support for its future, Roseland’s microsite features a six-part video series that captures the vibrant community of students and teachers at RCS.

“Cultivate got to the heart of what makes Roseland Christian School special and such a wise thing for parents to invest in for their children. The videos made me laugh and cry. They touched our hearts and told stories that we never could have shared as effectively in other mediums.

“We wanted future parents to see how the children would be treated. We wanted our supporters to know what their time, energy, money and prayers are doing today at Roseland. The work the team did was truly inspiring and will help us tell the Roseland Christian School ’story’ for a long, long time.” – Carolynn Boss, Board President

The combination of video, web and email marketing has proved to be a winning one for Roseland.

Releasing the videos to the public one-by-one throughout 2009 has allowed RCS to extend the celebration and encourage supporters to return to their microsite often. After receiving an email announcement for each new video release, Roseland supporters head to the microsite to check it out. Once on the site, users can watch the videos, view upcoming events, read about Roseland’s 125-year history and make a donation to the school. They can also link directly to Roseland’s primary site for more information.

By drawing attention to the excitement of a 125th anniversary, the “We Are RCS” microsite obviously also draws attention to the amazing things going on in the school today as well as the need for support in order to continue providing quality Christian education to the community in the future.

Roseland is just one of many Cultivate clients excited about the success of a microsite. As I mentioned yesterday, we’ll be featuring a different microsite every day next week. Monday’s agenda: Ozinga Green Building.