I Am Not A Politician.

These five words became the slogan for Marty Ozinga’s 2008 Congressional campaign. True, he lost the election (“I Am Still Not A Politician,” we heard him chanting in District 11), but his innovation earned him national recognition for being one of three GOP Congressional candidates “who can actually think outside the box.”

“In IL-11, GOP candidate Marty Ozinga snapped up the URL IamNotaPolitician.com and is using it to feature a high resolution video that plays directly off paid advertising. The campaign is using all the resources at its disposal, TV, online advertising, and signage, to drive to the site.

“The site itself is very striking. The words I AM… placed next to a video, starting on ‘I Am Not a Politician’ and ending with ‘I Am Committed.’ … I’ve got to admire the boldness and the discipline behind sticking with such a minimalist concept. It shows that online video doesn’t have to be a tiny, blurry YouTube box, but can look good, be well-produced, and tell a story.” — Patrick Ruffini, The Next Right

The original URL (IamNotaPolitician.com) is no longer live, but you can check out the way video and web seamlessly worked together by checking out the microsite at its new home.