Today’s featured microsite is the last in this microseries.

This past week we’ve taken a look at organizations that have used microsites to promote all sorts of things:

• a 125th anniversary
• a new green building initiative
• a new line of oven-baked polymer clay
• a capital campaign
• a political campaign

In each case, one small part of the organization directs attention to the larger whole. It’s a simple concept, but it’s actually quite effective. The last example works the same way.

The Luke Society, an organization dedicated to global medical missions, relies heavily on the support of donors. They wanted to show current and potential contributors exactly how their donations help, so they hired Cultivate to create a promotional documentary.

When the video was completed, we distributed it virally through its own microsite in addition to printing hundreds of DVDs for direct distribution. In addition to hosting the video, the microsite also gives curious viewers easy access to the Luke Society’s primary site (another Cultivate creation…check out the interactive world map!) for more in-depth information about the organization’s projects, people and purpose. A link on the microsite also allows viewers to easily share the video with friends or order a copy of the DVD, thus spreading the buzz further.